Factors influencing the formation of consumer engagement and consumer satisfaction with e-learning activities
نویسندگان
چکیده
منابع مشابه
Factors Affecting Consumer Satisfaction of Online Purchase
Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...
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ژورنال
عنوان ژورنال: Innovative Marketing
سال: 2021
ISSN: 1814-2427,1816-6326
DOI: 10.21511/im.17(2).2021.13